Purpose of job:

This role is part of an exciting new team at Comic Relief that focuses on Digital Fundraising. The Email Marketing Executive will deliver multi-channel email and SMS campaigns through our email marketing platform, year-round and during peak moments such as Red Nose Day. They will own the delivery and reporting for all email and SMS comms, ensuring we’re testing, learning and evolving based on insight. They will be the day-to-day contact for any of our email and SMS agency partners, ensuring they get what they need and deliver on time.

Key responsibilities:

• Manage the overall email/automation program calendar, reporting on performance

• Set up and send our email and SMS communications using our automation platform

• Develop a test and learn email and SMS roadmap to generate actionable insight

• Brief and oversee the production of engaging email and web content

• Own the email approval process, ensuring produced content meets brand guidelines

• Work with stakeholders to ensure audiences are segmented and stewarded effectively

• Brief, create and utilise datasets to create targeted automated campaigns

• Oversee and where needed create donate forms for our fundraising appeals

• Support the overall digital fundraising team with any communication needs.

Person specification

Essential criteria

• Previous experience in an email marketing role within a fundraising environment

• Fundraising and performance driven

• Proven track record of delivering successful CRM marketing campaigns

• A strong understanding of optimisation, user experience, A/B testing.

• Comfortable working effectively with creative studios and media agencies

• Experience of Google Analytics and dashboard analysis

• An understanding of data management and email segmentation strategies

• Effective time management, communication and collaboration skills

Desirable criteria

• Experience with Emarsys

• Quality Assurance mindset

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Comic Relief we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.