Senior Marketing Manager (12m FTC)

HarperCollins Publishers

Employment Type Full time
Location Hybrid · London, City of, UK
Salary £38,000 - £47,000 (GBP) Depending on skills and experience
Team HQ
Seniority Senior
  • Closing: 11:58pm, 25th Apr 2024 BST

Perks and benefits

Work from home option
Healthcare
Retirement benefits
Wellness programs
Employee Assistance Programme
Enhanced maternity and paternity leave
Extra holiday
Professional development
Mentoring/coaching
Paid volunteer days
Flexible benefits scheme
Cycle to work scheme

Candidate happiness

8.67 (24545)

Job Description

About HQ

Specialising in commercial fiction, non-fiction and innovative digital publishing, HQ is a young, ambitious, and award-winning imprint of HarperCollins Publishers. It launches debuts, builds brands and publishes Sunday Times bestselling authors such as Adele Parks, Linwood Barclay, Sarah Morgan, Erica James, Carrie Hope Fletcher, Colleen Hoover and Tarryn Fisher. HQ Non-Fiction publishes the Sunday Times bestselling cookbooks from BOSH!, as well as June Sarpong’s award-winning work on DE&I, Caroline Hirons’ record-breaking Skincare and Joe Wicks’ Feel Good Food which was industry Number 1 in 2022. In 2022, it also published Davina McCall and Dr Naomi Potter’s Menopausing, which was crowned Book of the Year at The British Book Awards in 2023. HQ prides itself on publishing books that are bold, brave, inclusive, and always with a compelling story to tell.You will be a senior voice in the Marketing team, bringing market knowledge and marketing experience to produce outstanding campaigns that will deliver consumer cut-through and drive sales. 

The Role

You will plan for and implement sales-driven campaigns across a range of fiction titles, including brand authors and debuts. You will oversee the creation, planning and execution of marketing campaigns, working across all formats, and be accountable for and report on the campaign goals and performance and develop and manage direct to consumer channels.  

You will use data to inform decisions and deliver results and be able to demonstrate a clear understanding of market trends and consumer sectors.  

You will be strategic, highly commercial and action-oriented, consumer-focussed and able to thrive in a fast-paced environment.   

The ideal candidate will have experience working on high-profile campaigns that deliver bestsellers and achieve sales goals. They will be strategic, highly commercially-minded and action-oriented, consumer-focussed and able to thrive in a fast-paced environment.  

 Responsibilities

  • Develop innovative, creative and targeted marketing activity including all planning, briefing and delivery of market-leading campaigns that will create cut-through and deliver sales

  • Ensure that delivery of all creative, media, and digital plans are on brief and in budget

  • Deliver on all elements of marketing campaigns including advertising, partnerships, sell-in materials, proofs, copywriting and social media marketing

  • Work with colleagues in trade marketing to develop creative partnerships, deliver sell-in materials and maximise opportunities for our books in trade channels 

  • Effectively communicate marketing campaigns internally and externally as necessary  

  • Measure and evaluate campaigns, sharing learnings and optimising for future activity 

  • Set KPIs, monitor ROI, share learnings and provide ongoing analysis of marketing campaigns to inform our marketing and publishing decisions  

  • Drive audience development for key authors, brands and titles, working alongside the Marketing Director and editorial colleagues to deliver long term strategic goals for brand authors 

  • Act as key liaison with external organisations and agencies, managing the relationship and ensuring that all opportunities are maximised and deadlines are met

  • Act as a senior voice in the team, sharing best practice and supporting team members on marketing practices   

  • Use consumer insight and data to understand and inform target audiences 

  • Work with existing brand and media partners to leverage reader interest and expand our consumer reach, and pro-actively explore opportunities with new brand partners

  • Work with digital agencies to implement innovative marketing campaigns and best-in-class activity  

  • Demonstrate strong agency, media and blogger relationships to help maximise all communications opportunities and activity 

  • Support a culture of collaboration and integration, working closely with Publicity, Sales and Editorial to ensure that all stakeholder needs are met 

Skills and Experience

  • Strong track record of delivering creative, strategic and highly successful marketing campaigns for bestselling brand authors

  • Excellent digital marketing skills including implementing, managing and evaluating digital advertising

  • Dexterity across all social media platforms, with the ability to create inclusive and accessible online presences for authors, brands or genres

  • A clear and demonstrable understanding of the importance of social platforms and a track-record of creating engaging content

  • Ability to think strategically – analytical capability coupled with a hands-on, execution focus 

  • Ability to amplify creative thinking and generate strong creative work across various media disciplines 

  • Understanding of Metadata and digital publishing skills  

  • Excellent copywriting, author positioning and branding skills  

  • Commercially astute with experience managing budgets, reporting on KPIs and measuring ROI. 

  • Excellent organisation skills

  • Thrives in a dynamic, fast-paced commercial environment, able to manage multiple deadlines and prioritise with confidence.

  • Team-player, looking to share their expertise with the wider marketing team to foster a culture of shared learning

Benefits

  • Hybrid working model (3 days in the office)

  • 28 days holiday plus bank holidays (option to buy and sell holiday days) 

  • Enhanced pay for maternity, paternity, adoption and shared parental leave 

  • Private healthcare cover and life assurance 

  • Summer Hours  

  • Free access to HeadSpace, employee assistance programme (24 hour helpline), mental health first aiders, and a wellbeing portal 

  • Season ticket loans (from day 1 for entry level) and cycle to work scheme 

  • Relocation Rent Support Loan  

  • Employee networks: HC All In (open forum), Elevate (for ethnic minority colleagues), HarperParents, Menopause at Work and Pride at HC, Social Mobility Network and Neurodiversity at Work

  • Unlimited training on our Learning and Development portal, management courses (up to MA level) and mentoring programmes 

  • Virtual GP and eyecare vouchers 

  • Gym membership discount 

  • Onsite physiotherapy (London only) 

  • Charitable donation matching and  2 volunteering days 

  • We're a certified Carbon Neutral company 

  • Free e-books and audiobooks, newspaper subscriptions and discounts on books 

  • Subsidised canteen and retail discounts 

  • Onsite prayer room 

If you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to recruitment@harpercollins.co.uk with subject heading ‘Vacancy Query’ plus the job title and we will aim to get back to you within 5 working days.

Please note, if you are interested in the role you would need to submit your application via Applied. We do not accept email applications.

Removing bias from the hiring process

Applications closed Thu 25th Apr 2024

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Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review

Applications closed Thu 25th Apr 2024