PURPOSE

The ICC Women’s Twenty20 World Cup is the biennial global tournament for women’s T20 international (T20I) cricket.  The 2026 event will be the 10th edition of the women’s tournament and is due to be hosted by the England & Wales Cricket Board (ECB), delivered in partnership with the International Cricket Council (ICC).  It will be the first time the event has returned to England & Wales since the inaugural tournament in 2009 – which England women won on home soil.

Ambitions for the tournament are high.  Within a fast moving women’s sport landscape, our aim is not only to deliver the biggest women’s cricket event in history, but to use it as a moment to redefine the standard for women’s cricket attendances, reformulate revenue streams, and retune mindsets about what cricket is and who it is for.  A moment in time to deliver long-term behaviour change for the whole sport and to secure the commercial future of women’s cricket domestically and internationally.

Joining the team behind the ICC Women's T20 World Cup 2026 is a chance to be part of a landmark moment in sporting history.  This is your opportunity to collaborate with passionate individuals, deliver an exceptional sporting experience for players and fans, and leave a lasting impact on the future of women’s cricket.

WHO WE ARE

The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.

We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment. It teaches important skills, both physical and social.  It can help inclusion and social cohesion, bringing communities together.

The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.

Reporting to Head of Marketing – Women’s Cricket, the Senior Marketing Manager will be responsible for building and executing a marketing campaign that delivers on our vision for the tournament.

Joining the team behind the ICC Women's T20 World Cup 2026 is a chance to be part of a landmark moment in sporting history.  This is your opportunity to collaborate with passionate individuals, deliver an exceptional sporting experience for players and fans, and leave a lasting impact on the future of women’s cricket.

OUR VALUES

• Stronger As One Team – We are stronger together. We allow for individual strengths and beliefs but head in the same direction. We respect, support and really listen to each other along the way.

• Push New Boundaries – We are bold, brave and curious. We challenge and don’t settle. We forge the future whilst remembering our roots.

• Be The Best In The Game – On & Off The Pitch – We train hard. We strive to be our best to help the team be the best. We celebrate our victories and learn from our let downs.

• Passion For Play – We are here to inspire & be inspired. We are serious about what we do, but don’t take ourselves seriously. We enjoy the journey and have fun.

YOU’LL LOVE THIS JOB IF

• You are passionate about the growth of women’s sport and playing a key role in its commercial future

• You’re a team player who enjoys working with a variety of colleagues and departments, internally and externally, to deliver a global scale project

• You are motivated by the opportunity to leverage a global event for perception and behaviour change

YOU’LL BE DOING

• Leading on the development and delivery of the marketing for the ICC Women’s World Cup 2026 both globally and domestically

• Operating as the lead point of contact for the International Cricket Council’s (ICC) marketing and communications teams and building a brilliant working relationship with them

• Building a cross-functional group within ECB and ICC to ensure that the vision, mission and positioning of the World Cup is translated across every touchpoint

• Working closely with outsourced agency resource to ensure the campaign is optimised to drive ticket sales and meet revenue targets

• Integrating the delivery of ICC partners and initiatives seamlessly into the wider campaign, such as Unicef, Trophy Tour, schools programme etc.

• Closely managing the marketing budget to ensure maximum return on investment for all our spend

• Supporting the Head of Marketing – Women’s Cricket and the Marketing Director, as necessary

YOU’LL HAVE

• Demonstrable experience of media buying and managing six-figure media spend to achieve agreed objectives and targets

• A strong understanding of ticket sales marketing across large scale events

• Excellent collaboration skills and the ability to bring colleagues, partners and stakeholders together to build an integrated plan, including experience in managing external agencies.

• A target-focused mindset and the ability to balance short and long-term objectives when running a campaign

• A demonstrable ability to manage a diverse range of stakeholders effectively, including direct and indirect reports.

• Demonstratable experience in brand and campaign development

YOU’LL RECEIVE

• Competitive salary

• Holiday - 25 days a year

• Volunteering – 2 days a year

• Pension - Non-contributory pension

• Private medical insurance

• Employee health cash-back plan

• Long-term sickness insurance

• Life assurance - four times your annual basic salary

• Enhanced family leave and pay

• OpenBlend - an innovative coaching and performance management tool

• People Academy - a range of programmes and initiatives to help you develop and reach your potential

• Employee Assistance Programme - 24/7 confidential access to expert services including counselling, wellbeing, and independent legal and financial advice

• 30% Castore discount

• Cycle 2 Work Scheme

• Season ticket loan

• Preferential access to tickets to England and The Hundred games

• Opportunities to be a part of and be involved in our Employee Resource groups: Women in Cricket Employee Network, Race in Cricket Employee Network, Social Mobility in Cricket Employee Network, Disability Employee Network and LGBTQ+ Community in Cricket Employee Network