the opportunity

eve sleep is at a crucial crossroads, moving from the world of a start-up into a ‘scale-up. Moving into our teenage/young adult years, if you will, with all the more complex business challenges.

We have the strong bones of a great brand, and we now need to put some meat on them. We need to cement the brand's voice across all touchpoints, and as a copywriter, at eve you would be integral in doing this. We have ambitious plans and a huge amount of energy within our teams to achieve our goals. 

As part of a creative team of 5 (plus a wider marketing team of 16), you will be reporting to the Creative Director. You will work closely with them to lead the future direction of the eve brand as a sleep wellness business and embed our tone of voice across all customer touchpoints and marketing channels. 

the day-to-day

• Work alongside the Creative Director to deliver the eve tone of voice across all channels in all formats. 

• Use the tone of voice guidelines to produce and critique copy that is effective and on-brand.

• As a brand guardian, you’ll ensure all written work across the business is brand building whilst effective in meeting its commercial objectives.

• Develop a strong relationship with each team member in the creative team, especially with the two Graphic Designers who are the other ‘half of the in-house agency creative team. 

• Collaborate with the wider Creative and Marketing Team to write copy that reflects our brand and strategy – across all channels, including performance, web content and CRM. 

• Own both specific campaigns to drive brand awareness and consideration and the drumbeat of all the BAU activity. You will need to be comfortable writing both impactful advertising copy as well as longer-form descriptive copy.   

• Lead through from initial brief to final execution alongside our Designers, supplying all copy required across all assets.

• Own a part of the creative process and move through the steps systematically. You’ll have a positive in-house agency mentality, championing the skills sitting within the business, delivering best in class creative against clear briefs. 

• Manage the delivery of French copy directly with a French copywriter. 

• A deep understanding of the creative process and how to move through it step by step in a systematic way.

• Positive in-house agency mentality, championing the skills sitting within the business, delivering best in class creative against clear briefs. 

what we’ll love about you

• A real lover of well-written copy that really communicates a brand’s DNA, helping to build a compelling brand 

• Ability to write flamboyantly and with eye-catching pizazz. You’re not afraid to embrace the freedom of a tight brief and inject personality and character into even the tightest word limit

• Excellent attention to detail and, it goes without saying, an excellent grasp of the English language, spelling and grammar

• Comfortable writing both impactful advertising copy along with longer-form descriptive copy as well as presenting your work to stakeholders at all levels throughout the business and receiving rapid and direct feedback

• Experience writing copy specifically for the end asset, i.e., word count constraints, industry best practice, etc.

• Fluent in all Office software such as Word, Excel and PowerPoint, also Google cloud software

• As a self-starter, you have a contagious spirit to help us build the best brand we can. You’ll also be highly collaborative and welcome working closely with the rest of the team and wider business

• A deep understanding of the creative process and how to move through it step by step in a systematic way

• Positive in-house agency mentality, championing the skills sitting within the business, delivering best in class creative against clear briefs

• You need to be systematic in how you approach a brief, whatever size that may be. You’ll be as comfortable in concept development as you are in writing campaign copy across numerous assets

• Ideally, you will be familiar with the more strategic side of how a brand is structured, including brand architecture and naming strategy is approached

• You need to be thinking ahead, always keen to push excellence within our copy, to spot opportunities for brand building

• Things move at a quicker pace than our dancing sloth, so you’ll need to be flexible and okay with change

• Experience of copywriting in an agency, with in house, journalistic or digital content experience a bonus

• Understanding and experience of copy lead brands and an obvious understanding of the essential nature of tone of voice in communicating a brand’s proposition

• Experience in working with and bringing together agencies, other external freelance resources and in-house teams

• You’re a pro at using your initiative, have a can-do attitude and always want to learn and grow

• As a self-starter, you have a contagious spirit to help us build the best brand we can. You’ll also be highly collaborative and welcome working closely with the rest of the business

• We care and respect each other, and we look for those who do the same whilst building and maintaining relationships with others

• Building the eve culture is important to us, and we want people who will contribute to this, who are passionate about what we are doing and who are eager to join us on the journey of sleep wellness

• Things move at a quicker pace than our dancing sloth, so you’ll need to be flexible and okay with change

what you'll love about us: -

Aside from the job role, the people and our culture, we have a few other things that make eve a pretty amazing place to be:

• No more sleepless nights. Once you have passed probation, you will receive an eve mattress and pillow on us. Believe us. You will never have been so excited about a mattress and pillow. There’s also a generous staff discount and one for family and friends, too.

• Looking after you. You’ll have the choice to sign up for private health insurance with Vitality on completion of probation. We’ll cover the cost while you enjoy 24/7 online GPs, access to great medical care, incentive points to get fit or stay fit, and some seriously cool discounts.

• Flexible hours. Being a sleep wellness company, we know that people tend to be either an early bird, night owl, or something in-between. That’s why we have flexible hours to help everyone be the very best version of themselves (and catch those extra zzz’s).

• Hybrid working. We know that working away from the office can mean a better work-life balance and more flexibility. So we’ve introduced a hybrid way of working that means we spend some time in the office with our colleagues and some time at home (or somewhere else) every week.

• Holiday. You’ll get 25 days a year, excluding Bank Holidays. And, we’ll give you an extra day’s holiday every year after you’ve worked with us for 2 years, up to a maximum of 30 days. Nice, eh?

• Birthday day. Fancy an extra day off on your special day? We give you a day’s annual leave in addition to your 25 days on your birthday. Make sure you celebrate in style.

• Grow with us. We’re passionate about your growth, and throughout each year, we want to champion (and understand) your personal development goals. We also host personal and professional learning opportunities.

• Weekly yoga. You don’t have to be a pro yogi to join in with this one. Every week we head off into the world of Zoom for weekly yoga classes to help us unwind and relax. 

• Cycle to work scheme. We believe in your overall wellness and want to support where we can. So, after 3 months with us, you can apply to our Cycle to Work scheme and invest in some seriously cool wheels.

• Sharing is caring. We’re not afraid to talk about mental health and believe it’s a basic human right to feel supported. That’s why we work with Spill, a remote mental health service that provides support in all different shapes and sizes. This one’s on us, so use it to your heart’s content.

• Culture champs. The word culture is thrown around these days. But we actually live for ours. That’s why we’ve got a team of proactive culture champs who plan fun stuff that brings us all together. So whether it’s a remote cooking lesson, a brain gym sesh or a surprise in the post, we’ve got a smashing culture that gives back on the reg. And we’re pretty damn proud of it.

• Wednesday brekkie. We set you up with a healthy breakfast every Wednesday morning to fuel you through the day when we're in the office.

• Thursday drinks. What better way to kick back than with a Thursday tipple? We’d usually do it in person, but right now, we do it via Google Meet. Some weeks we host games, and other weeks we have a general chinwag. 

• Not your typical bonus. Our people enjoy the same financial bonus, regardless of experience, salary or seniority. This is just one way we’re smashing inclusivity.

• Share the love. We’re always on the lookout for talented people to join the eve team. So if you recommend someone for a role we are recruiting for, and they’re successful, you’ll receive £500 once they complete their 3-month probation. Nice.

• Simply The Best. We’re not afraid to champion each others’ successes, which is why we hold monthly Simply The Best nominations and recognitions to shine a light on successes across the business, no matter how big or small.

• Doggy friendly. Yup, you read that right. Our workplace is doggy friendly, so some of our team bring their furry friends in a few days a week.