Introduction to the role

An exciting opportunity has arisen in the Marketing Communications team in HarperCollins NonFiction division to work on and support innovative, integrated campaigns for some of the leading brands in non-fiction. We are a small but dynamic team and you will have the opportunity to be fully involved with our eclectic, genre-defining list across memoir, music, sport, self-help, personal development, cookery, health and fitness and gift. With market-leading bestsellers and an expanding list this is a great time to join our team, develop your skills and play an important role in our continued growth.

Core responsibilities.

• Assist in developing and executing integrated campaign plans to meet marketing strategies and deliver against sales targets.

• Assist with key company, marketing, and sales events and presentations including compiling decks, working with internal and external design teams and general support at events.

• Assist implementation of paid social and display advertising campaigns including writing engaging copy, working on high quality asset creation and audience targeting.

• Lead marketing on smaller campaigns.

• Create print and digital consumer-facing promotional and retailer-facing sell-in materials (e.g. POS, proofs, digital assets and decks).

• Create and implement plans on key HarperCollins and author social, website and email channels including asset creation and copy.

• Build web and landing pages to promote books and competitions.

• Assist and, on certain projects, lead briefing of external design and media agencies for digital, audio, print and OOH advertising.

• Assist in preparation and on-set at author video and photography shoots.

• Manage campaign budgets.

• Staying up-to-date with latest marketing and industry trends and sharing new learnings, interesting campaigns or ideas with team.

• Act as first point of contact for group marketing functions for social media and email content and metadata including attending relevant meetings.

• Attend and assist at key launch and industry events.

Experience required

• Basic marketing experience in a content, media or similar business.

• Demonstrable enthusiasm for marketing in all it’s forms across different media and platforms.

• Experience managing multiple projects at a time.

• Enthusiasm for books and entertainment.

Skills required

• Experience using Microsoft Office suite including Word and Excel.

• Excellent organisational and deadline management skills.

• Strong copy writing skills with high level of grammar, spelling and attention to detail.

• Articulate with strong interpersonal skills.

• Proactive, positive and self-motivated team players with ability to use own initiative and enthusiasm to learn new skills.

• Proficiency using content management systems (CMS) such as Wordpress.

Desirable:

• Strong eye for design.

• Good tech and design skills including using photoshop and video editing software.

• Experience with database and social media management platforms (e.g. Hootsuite).

The company.

Our mission at HarperCollins is to harness the power of great publishing and to amplify it through world class marketing, global strength, and relentless innovation. We are all working towards the same goal, and we do it guided by what matters most to us. The culture at HarperCollins is defined by our six values, which inform our everyday actions and the way we behave. From Finance to Editorial, our values shape the way we work.

The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking internships. For more information visit www.booktradeentrysupport.org