PURPOSE

The ICC Women’s Twenty20 World Cup is the biennial global tournament for women’s T20 international (T20I) cricket.  The 2026 event will be the 10th edition of the women’s tournament and is due to be hosted by the England & Wales Cricket Board (ECB), delivered in partnership with the International Cricket Council (ICC).  It will be the first time the event has returned to England & Wales since the inaugural tournament in 2009 – which England women won on home soil.

Ambitions for the tournament are high.  Within a fast moving women’s sport landscape, our aim is not only to deliver the biggest women’s cricket event in history, but to use it as a moment to redefine the standard for women’s cricket attendances, reformulate revenue streams, and retune mindsets about what cricket is and who it is for.  A moment in time to deliver long-term behaviour change for the whole sport and to secure the commercial future of women’s cricket domestically and internationally.

Joining the team behind the ICC Women's T20 World Cup 2026 is a chance to be part of a landmark moment in sporting history.  This is your opportunity to collaborate with passionate individuals, deliver an exceptional sporting experience for players and fans, and leave a lasting impact on the future of women’s cricket.

WHO WE ARE

The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.

We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment. It teaches important skills, both physical and social.  It can help inclusion and social cohesion, bringing communities together.

The ECB wants cricket to be the most inclusive sport in England and Wales. The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.

OUR VALUES

• Run on respect. We ensure our game is based on fairness, respect and decency

• Embrace enjoyment. We make sure everyone finds fun in the game

• Build belonging. We actively include so everyone can find a place in the game

• Progress with purpose. We stay open to change to keep the game moving forward

YOU’LL LOVE THIS JOB IF

• You are passionate about changing perceptions and the growth of women’s sport  

• You’re a team player who enjoys building relationships with colleagues and departments, internally and externally 

• You are motivated by the opportunity to leverage a global event to reach new audiences and grow fan bases 

YOU’LL BE DOING

• Supporting the Senior Marketing Manager in the delivery of the marketing and brand campaign for the ICC Women’s T20 World Cup 2026 both globally and domestically 

• Collaborating with external creative agencies to develop and deliver campaign assets while ensuring brand consistency and integrity  

• Working closely with agency partners to support campaign execution, ensuring activity is optimised to drive ticket sales and achieve revenue goals

• Building relationships with the International Cricket Council’s (ICC) marketing and communications teams and venue hosts working together to deliver the ICC Women’s T20 World Cup 2026 

• Supporting the cross departmental group within ECB and ICC to ensure that the vision, mission and positioning of the World Cup is translated across every touchpoint. This will include working collaboratively with the core Marketing Team, as well as Events, Communications, Digital, Content and Partnership teams

YOU’LL HAVE

• Experience in delivering marketing campaigns across multiple channels 

• Strong understanding of customer experience and the marketing funnel, including audience segmentation and targeting

• Ability to build strong relationships and collaborate effectively with diverse stakeholders, both internal and external, with an inclusive and adaptable approach

• Experience in briefing, managing, and evaluating agencies or third-party suppliers to ensure high-quality campaign execution

• Strong project management, organisational and communication skills with good attention to detail and the ability to prioritise and work to deadlines 

• Creative thinking, with a keen eye for detail and a passion for developing engaging marketing assets and content

YOU’LL RECEIVE

• Competitive salary

• Holiday - 25 days a year

• Volunteering – 2 days a year

• Pension - Non-contributory pension

• Private medical insurance

• Employee health cash-back plan

• Long-term sickness insurance

• Life assurance - four times your annual basic salary

• Enhanced family leave and pay

• OpenBlend - an innovative coaching and performance management tool

• People Academy - a range of programmes and initiatives to help you develop and reach your potential

• Employee Assistance Programme - 24/7 confidential access to expert services including counselling, wellbeing, and independent legal and financial advice

• 30% Castore discount

• Cycle 2 Work Scheme

• Season ticket loan

• Preferential access to tickets to England and The Hundred games

• Opportunities to be a part of and be involved in our Employee Resource groups: Women in Cricket Employee Network, Race in Cricket Employee Network, Social Equality in Cricket Employee Network, Cricketability Employee Network (formerly called the Disability in Cricket Employee Network) and LGBTQ+ Community in Cricket Employee Network