PURPOSE

To lead on the development of marketing strategies, plans and activities to support the professional domestic game.

This is a senior position within the Marketing team and plays a key role in achieving the team’s primary goal – to deliver growth across the game by driving more people to attend and follow cricket.

The role will report into the Head of Marketing - Men's Cricket and is responsible for brand, marketing and ticket sales across men’s domestic competitions. It leads the creative and media strategies that support the 19 First Class Counties to acquire and retain attendance each season.

WHO WE ARE

The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.

We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment. It teaches important skills, both physical and social.  It can help inclusion and social cohesion, bringing communities together.

The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.

OUR VALUES

• Stronger As One Team – We are stronger together. We allow for individual strengths and beliefs but head in the same direction. We respect, support and really listen to each other along the way.

• Push New Boundaries – We are bold, brave and curious. We challenge and don’t settle. We forge the future whilst remembering our roots.

• Be The Best In The Game – On & Off The Pitch – We train hard. We strive to be our best to help the team be the best. We celebrate our victories and learn from our let downs.

• Passion For Play – We are here to inspire & be inspired. We are serious about what we do, but don’t take ourselves seriously. We enjoy the journey and have fun.

YOU’LL LOVE THIS JOB IF

• You love building brands that have consumer and commercial appeal.

• You can lead the development of consumer marketing strategies and plans that respond to the business and wider landscape.

• You can collaborate in a complex matrix of internal (peers and senior management) and external stakeholders (First Class Counties) to secure engagement and support for brilliant delivery, including direct management of others.

• You bring creativity, innovation and an adaptable mindset to new challenges in a fast-growing area of the business.  

• You can work with data and insight to guide planning and decision making.

YOU’LL BE DOING

• Helping accelerate the growth of ticket sales for Men's cricket products in support of the goal to secure an additional one million attendances at cricket in England and Wales.

• Play a key role in a collaborative relationship with the First Class Counties’ Marketing teams to ensure engagement and delivery of ticket sales across men’s professional competitions.

• Developing and selling in insight-driven sales and marketing strategies across the organisation and network.

• Working in partnership with the Digital, Communications, Events and Commercial Partnerships teams where appropriate.

• Coach and manage Marketing Manager(s) within the team to deliver their best and improve their skills and experience.

• Lead the engagement with external agencies across data and insights, media, and creative agencies for consumer marketing campaigns, ensuring excellence from all.

• Manage allocated marketing budget across owned projects, maximising ROI.

YOU’LL HAVE

• Demonstrable commercial marketing delivery achieving sales targets (e.g. ticket sales).

• Demonstrable experience of managing creative/advertising and media agencies.

• Demonstrable experience of brand management and building successful multi-channel campaign plans across owned, earned, shared and paid media.

• Demonstrable experience using data and insight to inform brand development, campaign planning and delivery.

• Demonstrable consumer marketing experience, network marketing advantageous.

• A track record of building effective working relationships with a range of stakeholders, both internally and externally.

• Confidence in and experience of presenting to diverse groups of stakeholders, including senior leadership.

• Strong leadership skills and willingness to play an influential role across multiple facets of the business.

• Experience managing team members.

YOU’LL RECEIVE

• Competitive salary

• Holiday - 25 days a year

• Volunteering – 2 days a year

• Pension - Non-contributory pension

• Private medical insurance

• Employee health cash-back plan

• Long-term sickness insurance

• Life assurance - four times your annual basic salary

• Enhanced family leave and pay

• OpenBlend - an innovative coaching and performance management tool

• People Academy - a range of programmes and initiatives to help you develop and reach your potential

• Employee Assistance Programme - 24/7 confidential access to expert services including counselling, wellbeing, and independent legal and financial advice

• 30% Castore discount

• Cycle 2 Work Scheme

• Season ticket loan

• Preferential access to tickets to England and The Hundred games

• Opportunities to be a part of and be involved in our Employee Resource groups: Women in Cricket Employee Network, Race in Cricket Employee Network, Social Mobility in Cricket Employee Network, Disability Employee Network and LGBTQ+ Community in Cricket Employee Network