​​Please note this is a hybrid role based on the successful candidate working at least two days a week in our London office. Remote contracts would not be considered for this role. 

​​Comic Relief reserves the right to close the role early if a large number of applications are received.

​​Purpose of job:​ 

The Digital Fundraising Officer plays a key role in supporting the growth of income through the acquisition, engagement and retention of supporters. Working across paid media and CRM channels, the role is responsible for helping to deliver data capture campaigns, supporter journeys and fundraising communications that grow Comic Relief's owned audiences and maximise supporter lifetime value. 

As Digital Fundraising Officer, you will support the planning, delivery and optimisation of digital fundraising campaigns across channels including paid social, search, email and SMS, working closely with internal teams, external agencies and platform partners. Supporting both the Paid Media Manager and CRM & Fundraising Automation Manager, you will help deliver engaging, data-led supporter communications, manage campaign assets and reporting and drive a test-and-learn approach to improve acquisition, retention and overall campaign performance. 

Operating at the heart of Comic Relief's mission to create a just world, free from poverty, as the Digital Fundraising Officer, you'll play a vital role in making that vision a reality by being at the forefront of our efforts to engage with our supporters, driving meaningful connections and supporting our broader organisational goals. 

​​Key responsibilities: ​ 

• Support the delivery of digital acquisition and audience growth activity across paid media channels, with a focus on Red Nose Day. 

• Work with the Paid Media Manager to build, launch and optimise lead generation and data capture campaigns. 

• Support the planning, delivery and optimisation of paid media campaigns across Meta, Google (PPC & PMAX), YouTube, LinkedIn and programmatic channels. 

• Coordinate campaign assets, creative specifications and testing plans with agencies and internal stakeholders. 

• Monitor campaign performance, identify optimisation opportunities and support reporting on acquisition and conversion results. 

• Support the planning and delivery of supporter journeys across webpages, donation forms and CRM channels. 

• Develop and deliver CRM campaigns, including onboarding, stewardship and fundraising communications that increase engagement and retention. 

• Manage audience segments, data selections, campaign workflows and the CRM communications calendar. 

• Monitor campaign performance and produce regular reports using Salesforce Marketing Cloud, GA4 and other reporting tools. 

• Contribute to a culture of testing and learning by identifying insights and implementing optimisation recommendations. 

• Work collaboratively with teams across Communications, Partnerships, Stories, Schools and Youth, Production and Fundraising to gather content and campaign requirements. 

• Coordinate with creative teams and agency partners to ensure assets meet platform requirements, brand guidelines and campaign objectives. 

• Create and edit basic email assets using Canva and other design tools where required. 

• Build strong relationships with internal stakeholders and external partners to support effective campaign delivery. 

​​Person specification​ 

​​Essential criteria​ 

• Demonstrable experience in delivering successful digital fundraising/marketing campaigns including email and paid media.  

• Strong analytical skills, with experience using GA4 and other reporting tools to evaluate performance and generate actionable insights. 

• Proven experience developing and implementing testing and optimisation programmes, including A/B testing and conversion rate optimisation. 

• Excellent stakeholder management and influencing skills, with the ability to build relationships across teams. 

• Strong project management and prioritisation skills, with the ability to manage multiple initiatives simultaneously. 

• Experience working both independently and collaboratively within cross-functional teams. 

• Excellent written communication skills, with the ability to develop compelling, audience-focused messaging. 

​​Desirable criteria​ 

• Experience within the charity, fundraising or membership sector. 

• Experience managing CRM marketing across multiple markets, regions or audiences. 

• Strong quality assurance mindset with excellent attention to detail. 

• Knowledge of paid media and CRM best practice, accessibility standards and fundraising compliance requirements. 

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Comic Relief we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. 

Why work at Comic Relief 

There are lots of good reasons to join us at Comic Relief. You can read more about our employee benefits, such as our commitment to flexible and hybrid working. We ask staff to come to the office twice a week, normally on agreed team days, so that we can do all those things that are difficult to do online. Our office is based in Whitechapel, London, There are lots of opportunities to develop your skills and experience at Comic Relief, including opportunities to become a Mental Health First Aider or to participate in our Employee Network Groups that focus on making Comic Relief a more inclusive place to work 

Disability Confident employer 

As part of the Disability Confident scheme, we take positive action by providing first-round interviews to candidates who have a registered disability, provided they meet the minimum criteria for the role, as demonstrated on their CV or application scores. We ask that candidates that wish to be considered for this scheme email Recruitment@comicrelief.com to discuss further. Please do not email CV's/cover letters.