Please note this is a hybrid role based on the successful candidate working at least two days a week in our London office. Remote contracts would not be considered for this role.

Purpose of job:

The role will set up and manage paid media campaigns year-round. They will own the delivery of all our paid media activity, ensuring we’re testing, learning and evolving based on insight. They will be the day-to-day contact for any of our paid media agency partners during peak campaign moments, ensuring they get what they need and deliver on time.

Key responsibilities:

• Run our digital always-on activity across social, display and paid search

• Manage the overall paid media program calendar, reporting on performance

• Set up and optimize our multichannel paid media campaigns outside Red Nose Day

• Conduct QA on paid media campaigns, from custom conversions to UTM tracking setup

• Define our multichannel paid media attribution framework in line with landscape changes

• Develop a test and learn paid media roadmap to generate actionable insight

• Brief, curate and oversee the production of engaging paid media content

• Own the paid media approval process, ensuring produced content meets brand guidelines

• Work with stakeholders to ensure data is passed into programs for ongoing stewardship

• Brief, create and utilise datasets to create targeted retargeting and lookalike campaigns

• Ensure monthly invoices from platforms are stewarded to the relevant teams

• Support the overall digital fundraising team with any paid media consultancy needs

Person specification

Essential criteria

• Previous experience running digital paid media fundraising campaigns on social

• A strong understanding of optimisation, user experience, A/B and multivariate testing

• Comfortable working effectively with creative studios and media agencies

• A data-driven mindset: searching for stories in data then turning insight into action

• Experience of Microsoft Excel, Google Analytics and dashboard analysis

• Effective time management, communication and collaboration skills

Desirable criteria

• Quality Assurance mindset

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Comic Relief we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles