PURPOSE

This exciting and important role supports our EDI and Communications Team create meaningful work that helps drive and celebrate equity, diversity, and inclusion across the game, aligned to cricket’s ambition to become the most inclusive sport.  

Focused heavily on communications campaigns, the successful candidate will lead on the creation and delivery of first-class work aimed at encouraging positive behaviour change through EDI education and storytelling via the Raising The Game platform/brand.

WHO WE ARE

The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.

We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment. It teaches important skills, both physical and social.  It can help inclusion and social cohesion, bringing communities together.

The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.

OUR VALUES

• Stronger As One Team – We are stronger together. We allow for individual strengths and beliefs but head in the same direction. We respect, support and really listen to each other along the way.

• Push New Boundaries – We are bold, brave and curious. We challenge and don’t settle. We forge the future whilst remembering our roots.

• Be The Best In The Game – On & Off The Pitch – We train hard. We strive to be our best to help the team be the best. We celebrate our victories and learn from our let downs.

• Passion For Play – We are here to inspire & be inspired. We are serious about what we do, but don’t take ourselves seriously. We enjoy the journey and have fun.

 YOU’LL LOVE THIS JOB IF

• You have experience leading communications campaigns that have delivered behaviour change and driven public interest. You’ll understand how to segment audiences and plan an array of comms tactics to challenge mindsets and educate via campaigns. 

• You’re a highly capable, experienced communicator and influencer in person and in writing, able to bring complex and sensitive subject matter to life for different audiences, using a variety of different channels and mediums. 

• You are passionate about driving greater equity, diversity and inclusion in your professional life.  

• You have a strategic mindset and the ability to bring to life organisational and project objectives to life through campaign work. 

• You enjoy leading campaigns that secure impactful coverage in the media and create influential content with creators to post on their channels. 

• You are an inspirational leader and storyteller with the ability to spot a strong story and then guide teams/agencies on how to cultivate engaging ways to bring it to life and deliver it to the desired audience.  

• You have excellent interpersonal skills and an exemplary track record developing and managing relationships with stakeholders internally and externally with expertise across earned, owned and loaned channels and the ability to drive collaboration with different teams including senior stakeholders.  

• You’ll have a passion for digital channels and content, skilled in its planning, creation and promotion; enjoying exploring alternative ways to reach audiences and understanding the need for us to think differently to engage people across the game and beyond.  

• You are organised, insightful and conscientious when it comes to planning measurement methodology and understanding how to drive maximum impact through the development and delivery of influential communications and engagement activities.
  
  

YOU’LL BE DOING

• Leading the creation of communications and PR campaigns to influence positive EDI behaviours across the game and in the public domain 

• Working to ensure we engage effectively with our colleagues, stakeholders and external audiences in order to promote equity, diversity and inclusion. 

• Communicating across stakeholders with diverse perspectives and understanding of EDI issues. 

• Liaising with journalists to secure media coverage, as well as influencers to secure earned social posts 

• Leading communications campaigns to drive education, engagement, understanding and passion for EDI. 

• Putting diverse audiences at the heart of your work, gathering insight, working to understand lived experiences, and placing campaigns and content where the desired target audience can engage with it. 

• Working cohesively with our Media Team to ensure campaigns are aligned with corporate objectives and will resonate across a wide range of channels that reach both core and new audiences.  

• Leading collaboration with other ECB departments (EDI, Marketing, Digital, Commercial etc.) to create joined up campaign moments with impact. 

• Inspiring the team/agencies by sharing relevant EDI and communications trends and developments and best practice in campaigning.  

• Putting measurement at the heart of your work. Setting the measurement methodology and ensuring KPIs are on track throughout. 

• Managing agencies to deliver on their campaign plans and ensure everything is on track 

• Reporting into senior ECB stakeholders on campaign progress 

• Managing budgets – ensuring spend is placed considerately with the desire to attain maximum ROI. 

YOU’LL HAVE

• Substantial and proven experience of working in PR, communications, or marketing/digital campaigns at a senior level and a proven track record of leading effective communications or stakeholder work.  

• Strong understanding of how to form relationships with journalists and experience in creating bonds with influencers / key opinion formers.  

• A passion for collaboration to write, design and build innovative and challenging content. 

• Exceptional written, verbal and presentation skills 

• Flair for creativity, strategic thinking and innovation 

• Resilience in an environment that is fast paced 

 YOU’LL RECEIVE

• Competitive salary

• Holiday - 25 days a year

• Pension - Non-contributory 8% pension

• Private medical insurance

• Employee health cash-back plan

• Long-term sickness insurance

• Life assurance - four times your annual basic salary

• Enhanced maternity

• Unmind – free and confidential access to a wellbeing app to help you manage your mental, physical, and financial wellbeing

• OpenBlend - an innovative coaching and performance management tool

• People Academy - a range of programmes and initiatives to help you develop and reach your potential

• Employee Assistance Programme - 24/7 confidential access to expert services including counselling, wellbeing, and independent legal and financial advice

• Free online fitness classes

• 30% Castore discount

• Cycle 2 Work Scheme

• Season ticket loan

• Preferential access to tickets to England and The Hundred games

• Opportunities to be a part of and be involved in our Employee Resource groups: Women in Cricket Employee Network, Race in Cricket Employee Network, Disability Employee Network and LGBTQ+ Community in Cricket Employee Network.