PURPOSE

The Hundred is a sporting event like no other. World class entertainment, the world’s best players and the women’s and men’s games on equal footing. It is the highest profile new sports event to launch in the UK for many years and received extensive media coverage, broadcast across Sky Sports and BBC Sport.  The Hundred boasts partners who share our passion and energy for high-class sport and entertainment. The department is fun, energetic and lively with a “start-up” mentality.

As the Team Marketing Executive you’ll be responsible for executing local marketing plans and brand activations for the Trent Rockets with a focus on diverse communities. The Hundred’s aim is to broaden cricket’s appeal by engaging both current fans and attracting new audiences to the sport, and these roles will be focused on growth audiences, particularly ethnically diverse communities, families and female audiences within Nottingham and the surrounding areas. This role will deliver a key component of The Hundred’s audience strategy with an emphasis on building brand affinity for the Trent Rockets, driving ticket sales at Trent Bridge and engaging the local community.

WHO WE ARE

The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.

We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment. It teaches important skills, both physical and social.  It can help inclusion and social cohesion, bringing communities together.

The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.

OUR VALUES

• Stronger As One Team – We are stronger together. We allow for individual strengths and beliefs but head in the same direction. We respect, support and really listen to each other along the way.

• Push New Boundaries – We are bold, brave and curious. We challenge and don’t settle. We forge the future whilst remembering our roots.

• Be The Best In The Game – On & Off The Pitch – We train hard. We strive to be our best to help the team be the best. We celebrate our victories and learn from our let downs.

• Passion For Play – We are here to inspire & be inspired. We are serious about what we do, but don’t take ourselves seriously. We enjoy the journey and have fun.

YOU’LL LOVE THIS JOB IF

• You’re passionate about sport and its power to engage communities.

• You’re excited about the challenge of reaching new audiences – families, women and ethnically diverse communities.

• You’re personable and have an excellent track record when it comes to building meaningful relationships. 

• You’re driven by the opportunity to build a new sports brand, grow its fan base and drive the brand through every touch point.

YOU’LL BE DOING

• Supporting the Team Marketing Lead, General Manager and Trent Rockets team to plan, deliver and evaluate an insight-led, local brand plan for the Trent Rockets that focuses on engaging families, women and ethnically diverse communities.

• Discovering, engaging and building relationships with a diverse range of local partners, influencers and people that can support the delivery of The Hundred and help to make the Trent Rockets famous.

• Building a plan of community engagement with relevant partners/people to ensure the local team brand is activated in the region with a strong focus on families, women and ethnically diverse communities.

• Support the Team Marketing Lead to work with The Hundred’s Marketing, Digital and Comms team and host venue to build a strong local ticketing plan that delivers a broader audience for the Trent Rockets.

• Work with Digital, Communications and relevant Agencies to develop content opportunities for the teams to increase fan engagement and affinity for the Trent Rockets and The Hundred.

• Work with Events and Venue Operation managers to build the Trent Rockets brand at Trent Bridge during The Hundred.

• Work with The Hundred Brand team in creative development and execution of brand assets across all touch points and be a brand guardian.

• Work with our Commercial partnerships team to collaborate on delivering commercial rights into your local communities.

• Support the Team Marketing Lead to build, manage and execute the annual marketing plans and deliver pre-competition planning meetings and annual reviews with The Hundred team, General Manager, Team Board and Trent Bridge Marketing team.

YOU’LL HAVE

• Knowledge of Marketing and/ or Brand development. Sport is not essential.

• A ‘finger-on-the-pulse’ in Nottingham & surrounding areas and experience of activating across the region.

• A background of creating campaigns or working on projects that focus on diverse audiences.

• A natural ability to build relationships with an inclusive mindset and manage a range of diverse stakeholders.

• An understanding of customer experiences and the marketing funnel.

• Experience of briefing and managing agencies or third-party suppliers to deliver campaigns or projects.

• Strong attention to detail and a passion for creativity in all aspects of your work.

• Good organisational skills and an ability to prioritise and work to deadlines.

• Strong reporting and presentation skills.

YOU’LL RECEIVE

• Competitive salary

• Holiday - 25 days a year

• Volunteering – 2 days a year

• Pension - Non-contributory 8% pension

• Private medical insurance

• Employee health cash-back plan

• Life assurance - four times your annual basic salary

• Unmind – free and confidential access to a wellbeing app to help you manage your mental, physical, and financial wellbeing

• OpenBlend - an innovative coaching and performance management tool

• People Academy - a range of programmes and initiatives to help you develop and reach your potential

• Employee Assistance Programme - 24/7 confidential access to expert services including counselling, wellbeing, and independent legal and financial advice

• 30% Castore discount

• Cycle 2 Work Scheme

• Season ticket loan

• Preferential access to tickets to England and The Hundred games